For people managers

Know your people.

bFluid turns your team’s personality reports (DISC, MBTI, Insights, Strengths) into a real read on each person, and tells you what to do with it. No reports? Answer a few questions instead.

Get early accessWe’re opening in small groups. Join the list and we’ll let you in.
See how it works
  • No new test for your team
  • Works with the reports you already have
  • Your team sees what’s held about them
bFluid detail view for a team member, with a prepared note before a 1:1, and a phone beside it showing the reminder that the prep is ready (illustrative)

It’s Tuesday. Your 1:1 is in ten minutes.

You walk in knowing what to say. Here’s what that looks like.

This week card for a Thursday 1:1, with one prepared line on what the person needs from the meeting (illustrative)This week card for a feedback conversation on Wednesday, with one prepared line on how to open it (illustrative)This week card for a Friday conversation with two people, with one prepared line on what each of them wants (illustrative)

Example advice. Names are fictional.

Three things. None of them a new test for your team.

  1. A printed personality report being dropped onto an upload card that reads "Drop a report, or answer a few questions."01

    Add their personality report.

    Upload the DISC, MBTI, Insights or Strengths report they were given, or, if they’ve never taken one, answer a few questions about what you’ve seen.

  2. Working With page for a team member, with the plain-English read of how they work (illustrative)02

    Get the plain-English read.

    How they like to work, what motivates them, what sets them off — short enough to read before the meeting.

  3. Example card titled "Before your 1:1 on Thursday" with the advice "Give her the first read of the plan in writing, then talk."03

    Ask about what’s coming up.

    Describe the situation; get what to say and what to avoid, for this person. Then do it for the rest of the team.

See it in detail →

Your team’s personality reports, finally useful.

DISC, Insights, MBTI, Strengths — the PDFs from the workshop that nobody opened again. bFluid reads them and puts what they said back in your hands, for the conversations that matter. Never taken one? You don’t need one.

Four printed workplace personality reports from invented publishers fanned across a desk, with a sticky note reading "read at the workshop — then never again".

ReadsDISCMBTI · 16PersonalitiesBig FiveCliftonStrengthsHoganInsights DiscoveryBelbin16PFPredictive Index

The edge

Be specific with every person. Not just the ones you already get.

That’s the idea behind the name. Be fluid: adapt how you work with each person, not the same approach for everyone.

Good managers adjust to each person. On a real team that’s a lot to hold in your head — so most managers adjust to two or three and manage the rest the same way. bFluid holds the detail on everyone, so you can be specific with all of them.

Your people grid of eight team members, each with a name, role and one line on how they like to work (illustrative)

Be the manager people want to work for.

When you manage each person the way they work best, they do their best work. Fewer misreads, faster delivery, people who stay. A team that performs gets noticed, and so does the person leading it.

  1. A team that performs.

    Everyone working the way they’re strongest.

  2. People who stay.

    Managed well, people don’t leave.

  3. A career that moves.

    The managers who get promoted are the ones whose teams deliver.

Every great manager has a system for people. This is yours.

Get early accessWe’re opening in small groups. Join the list and we’ll let you in.

Built for managers who didn’t ask to be.

Promoted because you were good at the work, now responsible for people. Managing remotely, with too many direct reports and not enough signal. If you’d rather solve this properly than guess, this is for you.

Whether it’s your first team or your fifth.

Good with people — even if you’re not a people person.

Grounded in the evidence. Written for real conversations.

Decades of research on how personality shows up at work. We built on what holds up and turned it into advice you can use in the room. Read the science →

Personality is a starting point, not a verdict.

Never trains AI on your data.

Your team sees what’s held about them.

Reports deleted once read.

For your team, not just about them

Your team sees the same read you do.

Every profile is shareable with the person it describes. They see what you see, and can add to or delete what you’ve shared. Fair by design — because it’s their personality.

Are you the team member? Start here →
Phone showing a team member's shared profile from their manager Alice, with the read and two buttons: Add your own words, and Delete.

One price per manager. On the page.

No sales call. Pay for the managers who use it. Your team never pays.

See pricing →
Manager
Most managers.

£29/manager/month

or £290 a year

  • Unlimited team members
  • Unlimited advice
  • One-page 'Working with…' summaries to share (PDF)
  • Priority support

Know your people. Know what to do.

Get early accessWe’re opening in small groups. Join the list and we’ll let you in.